"Slicing and Dicing a Newspaper" - Howard Kurtz - The Washington Post

Byline: Howard Kurtz; 2007-11-19; The Washington Post; 

Report: Undercover Journalism Debated

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". . .'Rethinking the newspaper isn't painful,' says Hutton, a former Detroit Free Press editor and publisher who took over in May. 'What's painful is what we've been doing, which is whittling away at the newspaper. It's the death-by-a-thousand-cuts cliche. . . . To simply continue producing the same newspaper is foolhardy. Let's stop shaving, trimming and paring, and do something from scratch.'"

Description:Howard Kurtz explains how The Mercury News reinvented themselves by using undercover reporting.

Rights: Access to online material.