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"Social Networking Sites at Center of Coast-to-Coast Coordinated Search" - Frederik Joelving - Wired
"In their pursuit of Evan Ratliff, the sleuths living across the country exchanged intel and coordinated efforts via social media Web sites such as Twitter (using #vanish) and Facebook. One hunter even created a dedicated application on Facebook called Vanish Team, and several others set up their own Web sites and blogs. . . . "
" . . . Nicholas Thompson, Ratliff’s editor, and Lone Shark Games’ Mike Selinker came up with the challenges, and then Selinker figured out an amazing way to add even more detail and intrigue. He called up Will Shortz of The New York Times and received early versions of the coming week’s crossword puzzles. He then figured out how to write out the challenges by jumping between words in the puzzle. Wired published a long string of numbers, so searchers would have to solve the puzzle in order to decode the challenge. . . ."