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Subject is exactly sponsor

I-Miracle Merchants: "At Times, I've Wanted to Turn It Off Too" - Graeme Zielinski and David Jackson - Chicago Tribune

"The pitch for sponsors. They are known as "flies-in-the-eyes" commercials. They feature the wrenching images of starving children, their bellies bowed and faces speckled with insects. They tear at your heart . . ."

The Chicago Tribune  1998-03-15