Dick J. Reavis
"The Truth About Carnivals" - Dick J. Reavis - Texas Monthly
The Buildup Men Are Trying to Sucker the Marks with a Little Help from the Patch.
1981-11-01
". . .Gambling, the heart of carnival games, is the invisible force that brings game owners and some agents together with marks, or patrons, on the midway. Counting on plain luck, marks come to the carnival to beat the games. Carnies live off the notion. . ."